After the 2016 presidential elections, it was clear the established way of calling the result state-by-state needed fixing. More and more of the electorate was voting by mail or early in person. That shift accelerated in 2020 during the pandemic. Day-of-election exit polling no longer made sense as the key to a definitive projection by the “decision desks” of the data providers and their clients.
At that point, the members of the 15-year-old media collective known as the National Election Pool split into two competing groups.
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